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The pull method for SurveyGizmo's MailChimp Action allows you to use your MailChimp contacts' subscriber details within your SurveyGizmo surveys.

When pulling contact data from MailChimp into SurveyGizmo, the survey will need to be able to identify the contact whose information should be pulled in. This is done by providing the contact's email address.

Pull Action Placement Requirements:

Pull Data from MailChimp

When mapping SurveyGizmo Questions to MailChimp list fields there are a couple of requirements to ensure your integration works properly.

There are two default required fields in MailChimp. In addition, list fields may be set up as required MailChimp by the list creator.

The default required fields in MailChimp are Email Address and Status. Status has possible values of subscribed, unsubscribed, pending, cleaned. Whenever your MailChimp action may result in the creation of a new record (insert and upserts) we will add these fields by default.

For both the push and the pull it is important to ensure that your SurveyGizmo Reporting Values and question validation settings are compatible with the List Field Type in MailChimp.

For example, MailChimp's default Birthday list field includes a month and day only (in either MM/DD or DD/MM) format. As such, you cannot map the Birthday field to SurveyGizmo's Date question to this field. Instead, you should pull this information into a Brancusi boots Black PAUL ANDREW Pictures Online wCCNMl
question. If you require validation on this field you'll need to use RegEx to validate for month and day (or day and month).

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you can push and pull from these as well!

You can push data from either a Radio Button or Checkbox question to interests.

Let's take the following example groups in MailChimp: Donating, Volunteering, Events.

We could push a similarly formatted Checkbox question.

We can push three Radio Button questions, one per group, like the below example.

Requirements for Pushing to Radio Button questions

You can pull data from interests to populate a Radio Button or Checkbox question.

These can populated from a pull into a similarly formatted Checkbox question.

We can populate three Radio Button questions, one per group, via a pull (see below example).

At the very least, Email Address and Status (with a value of either subscribed, unsubscribed, pending, cleaned) are required to create a new contact record in MailChimp.

Make sure that an email address was provided in your survey and that the email address was mapped to the Email Address List Field in MailChimp. Make sure that you have also passed over a Status. Learn more in the Mapping Fields Section of this tutorial.

Objective Bayesian Two Sample Hypothesis Testing or Online Controlled Experiments Alex Deng

As A/B testing gains wider adoption in the industry, more people begin to realize the limitations of the traditional frequentist null hypothesis statistical testing (NHST). The large number of search results for the query ``Bayesian A/B testing'' shows just how much the interest in the Bayesian perspective is growing. In recent years there are also voices arguing that Bayesian A/B testing should replace frequentist NHST and is strictly superior in all aspects. Our goal here is to clarify the myth by looking at both advantages and issues of Bayesian methods. In particular, we propose an objective Bayesian A/B testing framework for which we hope to bring the best from Bayesian and frequentist methods together. Unlike traditional methods, this method requires the existence of historical A/B test data to objectively learn a prior. We have successfully applied this method to Bing, using thousands of experiments to establish the priors.

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Alex Deng and Victor Hu

Online controlled experiments, also called A/B testing, is playing a central role in many data-driven web-facing companies. It is well known and intuitively obvious to many practitioners that when testing a feature with low coverage, analyzing all data collected without zooming into the part that could be affected by the treatment often leads to under-powered hypothesis testing. A common practice is to use triggered analysis. To estimate the overall treatment effect, certain dilution formula is then applied to translate the estimated effect in triggered analysis back to the original all up population. In this paper, we discuss two different types of trigger analyses. We derive correct dilution formulas and show for a set of widely used metrics, namely ratio metrics, correctly deriving and applying those dilution formulas are not trivial. We observe many practitioners in this industry are often applying approximate formulas or even wrong formulas when doing effect dilution calculation. To deal with that, instead of estimating trigger treatment effect followed by effect translation using dilution formula, we aim at combining these two steps into one streamlined analysis, producing more accurate estimation of overall treatment effect together with even higher statistical power than a triggered analysis. The approach we propose in this paper is intuitive, easy to apply and general enough for all types of triggered analyses and all types of metrics.

Seven Rules of Thumb for Web Site Experimenters Ron Kohavi, Alex Deng, Roger Longbotham, and Ya Xu

Web site owners, from small web sites to the largest properties that include Amazon, Facebook, Google, LinkedIn, Microsoft, and Yahoo, attempt to improve their web sites, optimizing for criteria ranging from repeat usage, time on site, to revenue. Having been involved in running thousands of controlled experiments at Amazon, Booking.com, LinkedIn, and multiple Microsoft properties, we share seven rules of thumb for experimenters, which we have generalized from these experiments and their results. These are principles that we believe have broad applicability in web optimization and analytics outside of controlled experiments, yet they are not provably correct, and in some cases exceptions are known.

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  • Mx Kas Perch

    DevRel @ IOpipe. Robotics Author and Maker. Yells at robots occasionally.

  • IOpipe Blog

    IOpipe is an application operations platform that helps companies build and operate serverless applications faster. IOpipe is a cloud-based SaaS offering that offers tracing, profiling, metrics, logs, alerting and debugging tools to power up operations and development teams.

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